1951 : LOOK, THE BIRTH
Look was created in 1951 around a revolutionary ski binding. It never lost this innovative gene and regularly launched resolutely new products, real technological breakthroughs.
In 1985, Look launched its carbon fiber bikes when aluminum was still a novelty and, at the same time, an automatic pedal that freed riders from the dangers of toe clips.
These innovations radically changed the way millions of athletes practiced skiing and cycling.
2016 : THE BEGINNING
Under the impetus of its CEO Thierry Fournier, the company "Look Cycle", strong of its experience and its expertise as a leader in automatic bicycle pedals, developed the stirrup with the concept of the simple mechanism of an articulated eye with a patented release system marketed by Rid'Up.
2017 : THE FIRST DISTINCTIONS
The first generation of Rid'Up Plus stirrups instantly found its audience with a panel of test riders who participated in the final development of the first series.
As soon as it was marketed in July 2017, the initial customer feedback was exceptional.
The public at the Paris Horse Show largely selected Rid'Up stirrups among the best innovations in the equestrian industry, and the Rid'Up Plus stirrup won the Étoile de l'Observateur du Design award.
2019 : RID'UP "FUN" SAFETY AND COMFORT MADE MORE ACCESSIBLE
The Rid'Up development and innovation team developed and marketed a more accessible range, retaining the Comfort and Safety properties of the patent.
The "Rid'Up Fun" range was born.
2021 : THE "GERMAN INNOVATION AWARD"
Rid’Up is the winner of the “German Innovation Award” in the “Excellence from business to consumer” category.
Launch of the patented Rid'Up wide stirrup leather, further improving rider comfort and performance.
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